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Gladiator Recovery Web Sprint

Context:
CloudCure is a Canadian digital health platform combining clinician-led metabolic care with GLP-1 medications and coaching. Expanding across six provinces in a crowded telehealth market, they needed a brand presence that conveyed clinical trust. I led the brand lift across website, paid Meta assets, and brand system.

Fall 2021

Results:
Paid campaigns on Meta drove a 3x increase in click-through rate with the refreshed creative. A unified brand system cut asset production turnaround by half. The redesigned site saw a 45% lift in page views and measurable increase in time on page, strengthening the conversion funnel from quiz to consultation.

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Overview

Alan is a telehealth platform helping people manage weight with clinically backed products. They came to us to build a credible, premium brand that could stand alongside names like Hims and Hers.We designed an elegant, ownable wordmark and robust visual system that scales seamlessly across packaging, print, web, and product.

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