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Aviron Active
Brand Sprint
Context:
Aviron is a connected fitness company building gamified rowing machines, bikes, and treadmills that make working out competitive and addictive. Growing rapidly in a market dominated by Peloton and competitors, they needed a brand presence that matched the energy of their product. I led the brand lift across website, paid Meta assets, and brand system.
Fall 2024
Results:
Paid campaigns on Meta drove a 3x increase in click-through rate with the refreshed creative. A unified brand system cut asset production turnaround by half. The redesigned site saw a 45% lift in page views and measurable increase in time on page, strengthening the conversion funnel from product discovery to purchase.
Overview
As brand designer, I led the end-to-end visual identity refresh — from logo refinement and typography to a full component-based design system. I delivered a scalable asset library spanning web, paid social, email, and packaging, along with animated product creative and campaign templates that empowered the internal team to move faster without sacrificing brand consistency.
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